It’s a Small Business World

010 Why small businesses need to prioritize branding over sales with the brandarchist’s Gary J. Nix

November 16, 2022 B2BeeMatch Episode 10
It’s a Small Business World
010 Why small businesses need to prioritize branding over sales with the brandarchist’s Gary J. Nix
Show Notes Chapter Markers

Small businesses need to prioritize developing a recognizable brand over pushing sales. Want to learn how your small business can use branding to influence, create connections and form lasting relationships with a target audience? Listen to what Gary J. Nix, founder and chief strategist of the brandarchist, has to say about building a brand promise. 


Get more information related to this episode

Find Gary J. Nix on Twitter: @Mr_McFly
Find Gary J. Nix on LinkedIn: linkedin.com/in/garyjnix
Find the brandarchist on Twitter: @thebrandarchist 
Find the brandarchist on LinkedIn:  linkedin.com/company/the-brandarchist
Find the brandarchist on Instagram: thebrandarchist
Learn more about the brandarchist: thebrandarchist.com
Learn more about Gary J. Nix and the brandarchist on the B2BeeMatch blog: blog.b2beematch.com 


Follow our cohosts on social media

Twitter: @karimacatherine
Twitter: @jaimebuelta


Follow us on social media

Twitter: @B2BeeMatch
Facebook: @B2BeeMatch
LinkedIn: @B2BeeMatch


Thanks for joining us

Thanks for joining Gary J. Nix and our cohosts, KC Goundiam and Jaime Buelta, for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the business networking platform for small and medium businesses. Subscribe here!

What does “the brandarchist” name mean and where does it come from?
What are Gary J. Nix’s definitions of branding, marketing and sales? How do they converge to achieve profit?
How can small businesses build a brand promise?
Which brands are missing the opportunity to influence and create connections?
What are Gary’s thoughts about changes on Twitter?
What advice would Gary give an SME about how to take advantage of branding to increase online presence?
How can SMEs build a target audience?
Where can you find Gary and the brandarchist?