It’s a Small Business World

003 Why small businesses need to change how they do marketing with Eric Fulwiler

August 24, 2022 B2BeeMatch Episode 3
It’s a Small Business World
003 Why small businesses need to change how they do marketing with Eric Fulwiler
Show Notes Chapter Markers

Many small and medium businesses struggle with marketing in a way that brings real growth. Want to learn how to market your business? Listen to what Eric Fulwiler, cofounder and CEO of Rival, has to say about the biggest mistakes small and medium businesses make and how to change the way you think about marketing.

Get more information related to this episode

Follow Eric on Twitter: https://twitter.com/efulwiler
Visit Rival: https://wearerival.com/
Read about the jobs-to-be-done framework that Eric discusses in this episode: https://jobs-to-be-done.com/jobs-to-be-done-a-framework-for-customer-needs-c883cbf61c90  


Follow our cohosts on social media

Twitter: @karimacatherine
Twitter: @jaimebuelta

Follow us on social media

Twitter: @B2BeeMatch
Facebook: @B2BeeMatch
LinkedIn: @B2BeeMatch

Thanks for joining us

Thanks for joining our cohosts KC Goundiam and Jaime Buelta for this episode of It’s a Small Business World. This podcast is powered by B2BeeMatch. We’re the business networking platform for small and medium businesses. Check us out here!

What are Eric’s biggest SMB marketing pet peeves?
What are the similarities and differences of marketing globally?
How do you become customer centric?
What should your industry of focus really be?
What does Jaime think of the customer focus side of things?
What is the role of marketing?